Explore the universe.
Our client approched us with a need for a golf-themed hotel logo. We were excited to work within such a rich universe. Golf courses, gears, flags, greens, balls and so on are as many elements we were about to play with, explore graphically to create a catching logo.
![](https://www.identi2.com/assets/works/fairway/board.png)
![](https://www.identi2.com/assets/works/fairway/boards.png)
THROUGH THE FUNNEL
Three clear themes, respectively based on the city's emblem, the hotel's architecture and the golf itself. The client's decided to go full-on golf and picked the third theme.
FINAL CHOICE
The final choice went towards the stylized golf player silhouette, clearly evoquing the sport itself with a touch of class and dynamism.
![](https://www.identi2.com/assets/works/fairway/logof.png)
REFINEMENT
Once the final choice has been made, we went through one more step of refinement to make sure it's as good as possible, trying out different attitude.
![](https://www.identi2.com/assets/works/fairway/logo-board.png)
CHOICE OF FONTS
Extremely important, they can chance the feel of a logo. We proposed 3 different approches : a neutral, a bolder and a classier serif one. The client picked the neutral one.
![](https://www.identi2.com/assets/works/fairway/typo.png)
![](https://www.identi2.com/assets/works/fairway/final.png)
Large
![](https://www.identi2.com/assets/works/fairway/final2.png)
Small
![](https://www.identi2.com/assets/works/fairway/breathing.png)
BREATHING AREA
The logo will be used in various places, the breathing area makes sure it will always stand out.
ONE STEP FURTHER
Final imagery and mock-ups to sell the logo and its potential
![](https://www.identi2.com/assets/works/fairway/visit.png)
![](https://www.identi2.com/assets/works/fairway/graph.jpg)
![](https://www.identi2.com/assets/works/fairway/mock.jpg)